Price monitoring (retail monitoring) is the analysis of the competitors’ prices with the aim of optimizing one´s own pricing policy. Price Monitoring is carried out by a team of qualified staff auditors in a short amount of time, which allowing you to quickly respond to the changes in the competitors’ prices.
Price Monitoring in retail outlets is carried out in accordance to the scenario of the closed checks (hidden checks). It is carried out in 3 stages:
1. Pre-project analysis:
2. Field work:
Key indicators and monitoring criteria
All data is compiled inn one interface including: the : name of the product and brand category, its price and availability of any promotional offers, facing and SKU, type of packaging and availability of promotional materials, shelf size and location of goods as well as any , other general information.
WHAT TASKS IT SOLVESDOES IT PROVIDE?
An evaluation of the price and product policies of the competitors.
The monitoring of promotions and special offers.
The tracking of market conditions and market situation.
A check and control of the sales points of special equipment, goods. The management of goods movement in trade
The optimization of conditions for better cooperation with suppliers, dealers.
The measuring of shelf share, assessing the location of products, availability of stock.
WHEN is Retail Monitoring carried out?
Without price monitoring, you do not know about the competitors dumping, why your goods did not sell, what prices your competitor offered or any new directions for earning.
The outlets are checked:
The organization of inspections with the company’s resources without experience and established methods entails additional risks, the need for a larger budget and greater time costs.
This service allows for the following:
WHY CHOOSE ?
We given only practical solutions and cases