Merchandising is the optimization of the trading system and is related to the preparation of goods as well as their advertising and the promotion of trading activities.
Merchandising allows you to distinguish your brand products from the large number of goods in the same category.
Tasks of a merchandiser:
If necessary, you can get additional, useful information (such as the current prices and promotions at competitors). A photo report containing analytical data is also provided.
The merchandiser on the sales floor is responsible for the freshness of products, the relevance of prices, the correctness of price tags, the availability of promotional materials, the information about promotions and the reconciliation of any left over products. When merchandised well, products on shelves become very attractive to customers.
Who needs merchandising and why?
The sales assistant at the outlet may not place the goods in accordance with the planogram. If merchandising standards are violated in the sales area, the company receives less profit. It is the same with advertising materials, which the merchandiser is responsible for laying out. In carrying out the advertising campaign, the company invests money, but if the store does not implement this, the buyer will not see the promotion and will not make a purchase.
How is merchandising done?
Merchandising includes several stages and processes:
How 4Service merchandising can benefit your company