A retail audit is the control of outlets to ensure that they comply with the operating standards of the sector. These standards can include those set for the design of trading places, the placement of POS-materials, employee dress code, their merchandising and the interior/exterior/outlet layout.
Before launching a POS-audit, a pre-project analysis is carried out. This is the study of the standards of the customer’s company and the characteristics of their business and industry. After receiving written permission to conduct an inspection, 4Service staff are briefed, tested and certified. A personal, company page is created on 4Service’s online platforms for each client.
After the completion of the project, the 4Service team provides an analytical report on the status of each outlet including the following artifacts as evidence: audio, video and photo reports, signed checklists, a questionnaire with subjective and objective blocks as well as other materials. After the audit, the directors of the locations visited are given a period of time to correct any violations to standards, which were observed during the audit and act on any recommendations, made by 4Service.
WHY UNDERTAKE A RETAIL AUDIT?
The control of quality and the freshness of products. The retail audit ensures that products are stored correctly, under the right temperature and remain in a marketable state.
With the retail audit, the placement of products according to the planogram, rotation and relevance of POS materials as well as the recommended costs are checked and competitors’ retail activities (promotional products, prices for them) are analyzed.
During a retail audit, the availability, appearance and technical condition of the trading equipment, tools and inventory are also tested.
A stock take is also conducted, checking the availability of goods available on the floor and also in the warehouse.
Employees are also monitored during the audit and their observance to the corporate dress code, the cleanliness of their working area(s) and adherence to working hours evaluated.
When conducting a retail audit, it is also necessary to evaluate the effectiveness of trade marketing research, advertising campaign budgets and sales promotions while looking at the overall pricing policy and the popularization of the brand.
FOR WHOM COULD A RETAIL AUDIT BE USEFUL?
WHY CHOOSE
IN ORDER TO ACHIEVE MAXIMUM EFFICIENCY, WE ALSO CARRY OUT:
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