Face-to-face (Computer Assisted Personal Interviewing) Face-to-face (Computer Assisted Personal Interviewing)

Face-to-face interviews are one of the main methods used to collect quantitative data. During these interviews, the interviewer communicates directly with the respondent and their questions are based on a strictly structured questionnaire.

These interviews can be conducted at the respondents’ place of work or residence, on the street or in certain points of sale.

What tasks can face-to-face interviews solve for businesses?

They can:

  • Determine the level of popularity of your brand and the brand recognition
  • Analyse the performance of your advertising campaign
  • Determine the optimal price for a product or service
  • Research how consumers buy
  • Segment consumers based on their buying behavior
  • Assess market capacity  
  • Analyse consumer media advantages
  • Establish the attitude of potential consumers to a particular product or service

4Service can conduct face-to-face interviews using PAPI. This is a technique used for surveys during which the interviewer personally asks questions to the respondent and notes the answers in a paper questionnaire. 4Service also practises the CAPI method. This is a survey technique in which the interviewer personally asks questions to the respondent and records the answers in electronic format using a laptop, smartphone or tablet.

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