In-depth interviews are often an unstructured personal interview which is used as a method to get detailed answers and hear arguments for /against any issues which may be of interest to the researcher. Duration: from 30 minutes to 3 hours.
In-depth interviews do not have a clear structure; so-called “multistage analysis” is often used. First, the interviewer asks general questions, and then moves on to more focused ones.
In-depth interview aims:
The main advantage of the in-depth interviewing tool is that it allows companies to receive feedback from consumers belonging to a target audience which is often more difficult to access. It is through in-depths interviews that you can identify hidden motives of behavior, which are sometimes even something that consumers themselves do not suspect.
Terms of in-depth interviews project – 30 working days:
10 days – preparation of the project
10 days – conducting the research
10 days – preparation of the analytical report.
In-depth interviews are more effective than focus groups provided that:
Why conduct an in-depth interview with 4Service:
For maximum effectiveness, in-depth interviews: