Face-to-face interviews are one of the main methods used to collect quantitative data. During these interviews, the interviewer communicates directly with the respondent and their questions are based on a strictly structured questionnaire.
These interviews can be conducted at the respondents’ place of work or residence, on the street or in certain points of sale.
What tasks can face-to-face interviews solve for businesses?
4Service can conduct face-to-face interviews using PAPI. This is a technique used for surveys during which the interviewer personally asks questions to the respondent and notes the answers in a paper questionnaire. 4Service also practises the CAPI method. This is a survey technique in which the interviewer personally asks questions to the respondent and records the answers in electronic format using a laptop, smartphone or tablet.