A census is the collection of information on outlets operating in a particular area, previously outlined for the study. It starts by examining legal data obtained with equipment used in the field of work as well by key technologies and ends with an analysis of the breadth of the given product range and of the turnover for key product groups. The aim of a census is to form and optimize a company’s sales policy.
The market entry of a new product is preceded by a series of searches with the aim of determining the competitive position of the brand, the form of distribution channels and any plans to promote the product. One of these searches is the census.
WHAT TASKS CAN A CENSUS SOLVE?
The census is a comprehensive study that is performed in the field by a team of auditors. Key criteria of the questionnaire include: region, address, location classifier, product representation among others. By conducting a census, the client receives a comprehensive overview of all outlets where they product could be presented.
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The system will not allow the contractor to perform the task if they are not at a given point.
A distribution check is the assessment of the actual and potential saturation of the market with a specific product. It forms one of the parameters of the retail audit A Distribution Check will tell you where your product is being sold and where it could also be sold. Manufacturing company →...
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