Motivational Mystery Shopping | 4Service Group

Motivational Mystery Shopping

Motivational Mystery Shopping is a tool used to stimulate the supply of additional services and/or goods or the sales of specific products.

If you want to achieve an instant sales growth of between 30 and 50% this month, it could be a good idea to involve employees in the “game” and motivate them to make additional offers to EVERY customer, rather than every tenth customer. 4Serivce also offers a unique tool that has proven to be effective in more than 50 different cases.

Sales promotion by 4Service is a verification done by a Mystery Shopper with a disclosure or “Motivational Mystery Shopper”.

How it works:

  1. The mystery shopper visits the specified location pretending to be an ordinary buyer and assesses the customer service offered at the outlet

  2. During the visit, the sales employee offers the right product/service

  3. The mystery shopper agrees to purchase the product/service offered by the employee

  4. The mystery client reveals themselves and congratulates the employee on their high-quality work and gives them a “bonus” from the mystery shopper (this is a pre-agreed prize)

  5. Optional: In case the employee does not offer the required product, the mystery shopper reveals their identity and gives the employee a leaflet about program and the conditions for winning a bonus prize.

Motivational Mystery Shopping objectives:

  • To increase and accelerate sales growth

  • To increase staff loyalty to employers/products

  • To involve staff and create a positive image of the program through motivation.

The value of the tool:

  • Promotes naturalness and positivity among employees

  • Gives the employees instant feedback following the evaluation

  • Involves the central office – analytical reports are written with recommendations on how to develop customer service further, depending on the results of the program

  • Promotes openness between employees and managers: each employee/manager has access to the online project platform, where they can see the results of the evaluation and the company’s placement in the customer service chain based on ranking

ADVANTAGES WITH 4SERVICE:

  • Speedy program launch: we respond and launch the program within 3 days of receiving the initial request

  • Discreet mystery shoppers: The mystery shoppers are on constant rotation and several different ones are often involved in any one project, so you will not meet the same one twice, limiting exposure

  • Our experience: We will develop a program tailored to your needs and objectives. Our designers will also consider your input when designing the employee certificates/awards

  • Instant feedback: You will receive feedback from the mystery shop within 24hours of the mystery shopper visiting. This allows you to promptly follow up with the employees involved in the shop.

4Service has also developed another product, which aims to resolve any issues surrounding sales promotions: the sales bomb.

Further training on sales strategies may also be a solution.

 

21%

believe that SMS alerts are much more informative than a call from a company.

Survey

80%

of customers consider messengers to be a modern tool for communication with a company

Research

+ 15%

the profits of brands that have implemented personalization

Technology

80%

of the respondents are more likely to choose the brand that offers a personalized approach

Brand Health

48%

of millennials are bought from those they know.

Poll

63%

of customers expect to be supported on social networks

Web Social Media

76%%

of the respondents prefer to buy using a smartphone, because it saves time

Mystery Shopping

2%

of staff make the management or their HR manager aware of their mental health and any issues they may be experiencing with it.

Market Research

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