In-depth interviews are often an unstructured personal interview which is used as a method to get detailed answers and hear arguments for /against any issues which may be of interest to the researcher. Duration: from 30 minutes to 3 hours.
In-depth interviews do not have a clear structure; so-called “multistage analysis” is often used. First, the interviewer asks general questions, and then moves on to more focused ones.
In-depth interview aims:
The main advantage of the in-depth interviewing tool is that it allows companies to receive feedback from consumers belonging to a target audience which is often more difficult to access. It is through in-depths interviews that you can identify hidden motives of behavior, which are sometimes even something that consumers themselves do not suspect.
Terms of in-depth interviews project – 30 working days:
10 days – preparation of the project
10 days – conducting the research
10 days – preparation of the analytical report.
In-depth interviews are more effective than focus groups provided that:
Why conduct an in-depth interview with 4Service:
For maximum effectiveness, in-depth interviews:
of Ukrainians buy jewelry once a year
of respondents are annoyed by Viber/WhatsApp messaging
on insurance companies’ industry
of Europeans are satisfied with the speed of service they receive
of respondents are surpassed with the expectation of non-standard consultation in clothing stores
of customer conversations are about their experience with people
Web Social Media
increase in the quality of customer service received during public holidays
of customers expect companies to offer customer support via social networks
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