Focus groups - 4Service Group

Focus groups

Focus groups are conducted as part of in-depth research into the needs and motivation of a company’s target audience. This method helps develop an idea for the perception of an existing or new product or to understand how an image/criteria determine the feelings behind a particular product/service.

32%

of Ukrainians buy jewelry once a year

Survey

37%

of respondents are annoyed by Viber/WhatsApp messaging

Research

-4.3

on insurance companies’ industry

NPS

30%

of Europeans are satisfied with the speed of service they receive

Brand Health

29%

of respondents are surpassed with the expectation of non-standard consultation in clothing stores

Poll

92.4%

of customer conversations are about their experience with people

Web Social Media

+30%

increase in the quality of customer service received during public holidays

Mystery Shopping

63%

of customers expect companies to offer customer support via social networks

CAWI

Our clients

Blog

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4Service Group Study: See what preferences Romanians have when it comes to Valentine’s Day 78% of Romanians will buy Valentine’s Day gifts Only 1 in 100 Romanians are...
  • 13 Feb 2019
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Business and Management Service Future 2019. Major trends in the world and in...
Trends or do you know your consumer? Everyone wants to look into the future: if you know trends, this allows you to make the right decisions today. But there are no guarantees,...
  • 23 Jan 2019
  • 19
Researches and Insights Myths about qualitative...
Qualitative research relates only to focus groups and in-depth interviews. It is true that focus groups and in-depth interviews are most often used in the qualitative research....
  • 18 Jan 2019
  • 31
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