Qualitative researches | 4Service Group
Qualitative researches

Qualitative researches

This type of research is used in order to reveal the most detailed information possible regarding consumer psychology, customer values, consumer behavioural trends and brand perception.

It aims to collect, analyse and interpret data through the observation of actions and words.

Focus groups

Focus groups are conducted as part of in-depth research into the needs and motivation of a company’s target audience. This method helps develop an idea for the perception of an existing or new product or to understand how an image/criteria determine the feelings behind a particular...

In depth interview

In-depth interviews are often an unstructured personal interview which is used as a method to get detailed answers and hear arguments for /against any issues which may be of interest to the researcher. Duration: from 30 minutes to 3 hours. In-depth interviews do not have a clear structure; so-called “multistage analysis” is often used. First, the interviewer asks general questions, and then moves on to more focused ones. In-depth interview aims: Identify insights on issues of...

32%

of Ukrainians buy jewelry once a year

Survey

37%

of respondents are annoyed by Viber/WhatsApp messaging

Research

-4.3

on insurance companies’ industry

NPS

30%

of Europeans are satisfied with the speed of service they receive

Brand Health

29%

of respondents are surpassed with the expectation of non-standard consultation in clothing stores

Poll

92.4%

of customer conversations are about their experience with people

Web Social Media

+30%

increase in the quality of customer service received during public holidays

Mystery Shopping

63%

of customers expect companies to offer customer support via social networks

CAWI

Blog

Customer Experience and Sales Die or develop yourself! How to bridge the gaps in customer experience with service...
You have created a qualitative product, implemented customer service standards, regularly monitored the implementation, but feel that you are standing still? It is time to look at...
  • 12 Sep 2019
  • 49
Customer Experience and Sales Profit Formula. How to hold the qualitative research and earn...
  “A satisfied customer is the best business strategy of all.” Michael Leboeuf, author of “How to Win Customers and Keep Them for Life” The basis of holding...
  • 12 Sep 2019
  • 73
Customer Experience and Sales Is there happiness in the...
Over the past few years, we have received an increasing number of requests for research such as employee satisfaction and engagement, HR-Brand, Employee Journey Map amongst...
  • 11 Sep 2019
  • 31
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