Qualitative researches | 4Service Group
Qualitative researches

Qualitative researches

This type of research is used in order to reveal the most detailed information possible regarding consumer psychology, customer values, consumer behavioural trends and brand perception.

It aims to collect, analyse and interpret data through the observation of actions and words.

Focus groups

Focus groups are conducted as part of in-depth research into the needs and motivation of a company’s target audience. This method helps develop an idea for the perception of an existing or new product or to understand how an image/criteria determine the feelings behind a particular...

In depth interview

In-depth interviews are often an unstructured personal interview which is used as a method to get detailed answers and hear arguments for /against any issues which may be of interest to the researcher. Duration: from 30 minutes to 3 hours. In-depth interviews do not have a clear structure; so-called “multistage analysis” is often used. First, the interviewer asks general questions, and then moves on to more focused ones. In-depth interview aims: Identify insights on issues of...

32%

of Ukrainians buy jewelry once a year

Survey

37%

of respondents are annoyed by Viber/WhatsApp messaging

Research

-4.3

on insurance companies’ industry

NPS

30%

of Europeans are satisfied with the speed of service they receive

Brand Health

29%

of respondents are surpassed with the expectation of non-standard consultation in clothing stores

Poll

92.4%

of customer conversations are about their experience with people

Web Social Media

+30%

increase in the quality of customer service received during public holidays

Mystery Shopping

63%

of customers expect companies to offer customer support via social networks

CAWI

Blog

Researches and Insights The evolution of Mystery Shopping: how are technologies for evaluating the quality of service...
The current trend for sales and selling comes with emotions. Goods and services are now synonymous with the customer’s impressions of the staff. The Mystery Shopper research is...
  • 17 Feb 2020
  • 7
Researches and Insights To be heard or become protected from intrusive suggestions? What channels of communication with the service...
Consumers give priority to the quality of the service provided, the speed of delivery and the responsiveness of the staff. The buyer evaluates the assistance they receive during...
  • 04 Feb 2020
  • 13
Researches and Insights Three steps to choosing a gas station. Advantages and the practical application of customer segmentation to...
The preferences of the buyer, his habits and eccentricities are of particular interest to advanced advertisers and marketers. 4Service Group experts investigated what tools are...
  • 29 Jan 2020
  • 28
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