This type of research is used in order to reveal the most detailed information possible regarding consumer psychology, customer values, consumer behavioural trends and brand perception.
It aims to collect, analyse and interpret data through the observation of actions and words.
Focus groups are conducted as part of in-depth research into the needs and motivation of a company’s target audience. This method helps develop an idea for the perception of an existing or new product or to understand how an image/criteria determine the feelings behind a particular...
In-depth interviews are often an unstructured personal interview which is used as a method to get detailed answers and hear arguments for /against any issues which may be of interest to the researcher. Duration: from 30 minutes to 3 hours. In-depth interviews do not have a clear structure; so-called “multistage analysis” is often used. First, the interviewer asks general questions, and then moves on to more focused ones. In-depth interview aims: Identify insights on issues of...
of Ukrainians buy jewelry once a year
of respondents are annoyed by Viber/WhatsApp messaging
on insurance companies’ industry
of Europeans are satisfied with the speed of service they receive
of respondents are surpassed with the expectation of non-standard consultation in clothing stores
of customer conversations are about their experience with people
Web Social Media
increase in the quality of customer service received during public holidays
of customers expect companies to offer customer support via social networks
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