Qualitative researches - 4Service Group
Qualitative researches

Qualitative researches

This type of research is used in order to reveal the most detailed information possible regarding consumer psychology, customer values, consumer behavioural trends and brand perception.

It aims to collect, analyse and interpret data through the observation of actions and words.

Focus groups

Focus groups

Focus groups are conducted as part of in-depth research into the needs and motivation of a company’s target audience. This method helps develop an idea for the perception of an existing or new product or to understand how an image/criteria determine the feelings behind a particular...

In depth interview

In depth interview

In-depth interviews are often an unstructured personal interview which is used as a method to get detailed answers and hear arguments for /against any issues which may be of interest to the researcher. Duration: from 30 minutes to 3 hours. In-depth interviews do not have a clear structure; so-called “multistage analysis” is often used. First, the interviewer asks general questions, and then moves on to more focused ones. In-depth interview aims: Identify insights on issues of...

32%

of Ukrainians buy jewelry once a year

Survey

37%

of respondents are annoyed by Viber/WhatsApp messaging

Research

-4.3

on insurance companies’ industry

NPS

30%

of Europeans are satisfied with the speed of service they receive

Brand Health

29%

of respondents are surpassed with the expectation of non-standard consultation in clothing stores

Poll

92.4%

of customer conversations are about their experience with people

Web Social Media

+30%

increase in the quality of customer service received during public holidays

Mystery Shopping

63%

of customers expect companies to offer customer support via social networks

CAWI

Our clients

Blog

Researches and Insights What do Romanians buy and how much money they spend on Valentine’s...
4Service Group Study: See what preferences Romanians have when it comes to Valentine’s Day 78% of Romanians will buy Valentine’s Day gifts Only 1 in 100 Romanians are...
  • 13 Feb 2019
  • 196
Business and Management Service Future 2019. Major trends in the world and in...
Trends or do you know your consumer? Everyone wants to look into the future: if you know trends, this allows you to make the right decisions today. But there are no guarantees,...
  • 23 Jan 2019
  • 19
Researches and Insights Myths about qualitative...
Qualitative research relates only to focus groups and in-depth interviews. It is true that focus groups and in-depth interviews are most often used in the qualitative research....
  • 18 Jan 2019
  • 31
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