Face-to-face (Computer Assisted Personal Interviewing)

Face-to-face interviews are one of the main methods used to collect quantitative data. During these interviews, the interviewer communicates directly with the respondent and their questions are based on a strictly structured questionnaire.

These interviews can be conducted at the respondents’ place of work or residence, on the street or in certain points of sale.

What tasks can face-to-face interviews solve for businesses?

They can:

  • Determine the level of popularity of your brand and the brand recognition
  • Analyse the performance of your advertising campaign
  • Determine the optimal price for a product or service
  • Research how consumers buy
  • Segment consumers based on their buying behavior
  • Assess market capacity  
  • Analyse consumer media advantages
  • Establish the attitude of potential consumers to a particular product or service

4Service can conduct face-to-face interviews using PAPI. This is a technique used for surveys during which the interviewer personally asks questions to the respondent and notes the answers in a paper questionnaire. 4Service also practises the CAPI method. This is a survey technique in which the interviewer personally asks questions to the respondent and records the answers in electronic format using a laptop, smartphone or tablet.

32%

of Ukrainians buy jewelry once a year

Survey

37%

of respondents are annoyed by Viber/WhatsApp messaging

Research

-4.3

on insurance companies’ industry

NPS

30%

of Europeans are satisfied with the speed of service they receive

Brand Health

29%

of respondents are surpassed with the expectation of non-standard consultation in clothing stores

Poll

92.4%

of customer conversations are about their experience with people

Web Social Media

+30%

increase in the quality of customer service received during public holidays

Mystery Shopping

63%

of customers expect companies to offer customer support via social networks

CAWI

Our clients

Blog

Researches and Insights What gifts the Romanians offer on 8 March and what women really want to...
A 4Service Romania study shows how much Romanians are willing to spend on Women’s Day and what ladies expect from them It’s not common for women and men to have similar...
  • 13 Mar 2019
  • 55
Researches and Insights What do Romanians buy and how much money they spend on Valentine’s...
4Service Group Study: See what preferences Romanians have when it comes to Valentine’s Day 78% of Romanians will buy Valentine’s Day gifts Only 1 in 100 Romanians...
  • 13 Feb 2019
  • 862
Business and Management Service Future 2019. Major trends in the world and in...
Trends or do you know your consumer? Everyone wants to look into the future: if you know trends, this allows you to make the right decisions today. But there are no guarantees,...
  • 23 Jan 2019
  • 97
×

Special Offer for You