Face-to-face (Computer Assisted Personal Interviewing)

Face-to-face interviews are one of the main methods used to collect quantitative data. During these interviews, the interviewer communicates directly with the respondent and their questions are based on a strictly structured questionnaire.

These interviews can be conducted at the respondents’ place of work or residence, on the street or in certain points of sale.

What tasks can face-to-face interviews solve for businesses?

They can:

  • Determine the level of popularity of your brand and the brand recognition
  • Analyse the performance of your advertising campaign
  • Determine the optimal price for a product or service
  • Research how consumers buy
  • Segment consumers based on their buying behavior
  • Assess market capacity  
  • Analyse consumer media advantages
  • Establish the attitude of potential consumers to a particular product or service

4Service can conduct face-to-face interviews using PAPI. This is a technique used for surveys during which the interviewer personally asks questions to the respondent and notes the answers in a paper questionnaire. 4Service also practises the CAPI method. This is a survey technique in which the interviewer personally asks questions to the respondent and records the answers in electronic format using a laptop, smartphone or tablet.


believe that SMS alerts are much more informative than a call from a company.



of customers consider messengers to be a modern tool for communication with a company


+ 15%

the profits of brands that have implemented personalization



of the respondents are more likely to choose the brand that offers a personalized approach

Brand Health


of millennials are bought from those they know.



of customers expect to be supported on social networks

Web Social Media


of the respondents prefer to buy using a smartphone, because it saves time

Mystery Shopping


of staff make the management or their HR manager aware of their mental health and any issues they may be experiencing with it.

Market Research


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