Face-to-face (Computer Assisted Personal Interviewing)

Face-to-face interviews are one of the main methods used to collect quantitative data. During these interviews, the interviewer communicates directly with the respondent and their questions are based on a strictly structured questionnaire.

These interviews can be conducted at the respondents’ place of work or residence, on the street or in certain points of sale.

What tasks can face-to-face interviews solve for businesses?

They can:

Determine the level of popularity of your brand and the brand recognition
Analyse the performance of your advertising campaign
Determine the optimal price for a product or service
Research how consumers buy
Segment consumers based on their buying behavior
Assess market capacity
Analyse consumer media advantages
Establish the attitude of potential consumers to a particular product or service

4Service can conduct face-to-face interviews using PAPI. This is a technique used for surveys during which the interviewer personally asks questions to the respondent and notes the answers in a paper questionnaire. 4Service also practises the CAPI method. This is a survey technique in which the interviewer personally asks questions to the respondent and records the answers in electronic format using a laptop, smartphone or tablet.

32%

of Ukrainians buy jewelry once a year

Survey

37%

of respondents are annoyed by Viber/WhatsApp messaging

Research

-4.3

on insurance companies’ industry

NPS

30%

of Europeans are satisfied with the speed of service they receive

Brand Health

29%

of respondents are surpassed with the expectation of non-standard consultation in clothing stores

Poll

92.4%

of customer conversations are about their experience with people

Web Social Media

+30%

increase in the quality of customer service received during public holidays

Mystery Shopping

63%

of customers expect companies to offer customer support via social networks

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Face-to-face (Computer Assisted Personal Interviewing)

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