Face-to-face (Computer Assisted Personal Interviewing)

Face-to-face interviews are one of the main methods used to collect quantitative data. During these interviews, the interviewer communicates directly with the respondent and their questions are based on a strictly structured questionnaire.

These interviews can be conducted at the respondents’ place of work or residence, on the street or in certain points of sale.

What tasks can face-to-face interviews solve for businesses?

They can:

  • Determine the level of popularity of your brand and the brand recognition
  • Analyse the performance of your advertising campaign
  • Determine the optimal price for a product or service
  • Research how consumers buy
  • Segment consumers based on their buying behavior
  • Assess market capacity  
  • Analyse consumer media advantages
  • Establish the attitude of potential consumers to a particular product or service

4Service can conduct face-to-face interviews using PAPI. This is a technique used for surveys during which the interviewer personally asks questions to the respondent and notes the answers in a paper questionnaire. 4Service also practises the CAPI method. This is a survey technique in which the interviewer personally asks questions to the respondent and records the answers in electronic format using a laptop, smartphone or tablet.


of Ukrainians buy jewelry once a year



of respondents are annoyed by Viber/WhatsApp messaging



on insurance companies’ industry



of Europeans are satisfied with the speed of service they receive

Brand Health


of respondents are surpassed with the expectation of non-standard consultation in clothing stores



of customer conversations are about their experience with people

Web Social Media


increase in the quality of customer service received during public holidays

Mystery Shopping


of customers expect companies to offer customer support via social networks


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