CAWI (Computer Assisted Web Interviewing) | 4Service Group

CAWI (Computer Assisted Web Interviewing)

Computer Assisted Web Interviewing (CAWI) is a survey technique using the Internet. The respondent fills out an electronic form without the prompting of an interviewer. The completed questionnaire can then be sent by e-mail or posted on the website.

Advantages of using CAWI:

  • In most cases, this method is the most economical in terms of material and time costs.
  • It provides a wide range of opportunities to use video and audio materials, as well as images.
  • It enables companies to explore the behaviour of Internet users – companies can then access these results in real time via the web interface.
  • It provides a way of communicating with a more elusive audience.
  • It is suitable for studying any confidential, sensitive or personal topics/questions that respondents could refuse to answer when asked by an interviewer.
  • There are no geographical restrictions imposed on the research conducted.

32%

of Ukrainians buy jewelry once a year

Survey

37%

of respondents are annoyed by Viber/WhatsApp messaging

Research

-4.3

on insurance companies’ industry

NPS

30%

of Europeans are satisfied with the speed of service they receive

Brand Health

29%

of respondents are surpassed with the expectation of non-standard consultation in clothing stores

Poll

92.4%

of customer conversations are about their experience with people

Web Social Media

+30%

increase in the quality of customer service received during public holidays

Mystery Shopping

63%

of customers expect companies to offer customer support via social networks

CAWI

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