CAWI (Computer Assisted Web Interviewing) CAWI (Computer Assisted Web Interviewing)

Computer Assisted Web Interviewing (CAWI) is a survey technique using the Internet. The respondent fills out an electronic form without the prompting of an interviewer. The completed questionnaire can then be sent by e-mail or posted on the website.

Advantages of using CAWI:

  • In most cases, this method is the most economical in terms of material and time costs.
  • It provides a wide range of opportunities to use video and audio materials, as well as images.
  • It enables companies to explore the behaviour of Internet users – companies can then access these results in real time via the web interface.
  • It provides a way of communicating with a more elusive audience.
  • It is suitable for studying any confidential, sensitive or personal topics/questions that respondents could refuse to answer when asked by an interviewer.
  • There are no geographical restrictions imposed on the research conducted.

21%

believe that SMS alerts are much more informative than a call from a company.

Survey

80%

of customers consider messengers to be a modern tool for communication with a company

Research

+ 15%

the profits of brands that have implemented personalization

Technology

80%

of the respondents are more likely to choose the brand that offers a personalized approach

Brand Health

48%

of millennials are bought from those they know.

Poll

63%

of customers expect to be supported on social networks

Web Social Media

76%%

of the respondents prefer to buy using a smartphone, because it saves time

Mystery Shopping

2%

of staff make the management or their HR manager aware of their mental health and any issues they may be experiencing with it.

Market Research

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