CAWI (Computer Assisted Web Interviewing) | 4Service Group

CAWI (Computer Assisted Web Interviewing)

Computer Assisted Web Interviewing (CAWI) is a survey technique using the Internet. The respondent fills out an electronic form without the prompting of an interviewer. The completed questionnaire can then be sent by e-mail or posted on the website.

Advantages of using CAWI:

  • In most cases, this method is the most economical in terms of material and time costs.
  • It provides a wide range of opportunities to use video and audio materials, as well as images.
  • It enables companies to explore the behaviour of Internet users – companies can then access these results in real time via the web interface.
  • It provides a way of communicating with a more elusive audience.
  • It is suitable for studying any confidential, sensitive or personal topics/questions that respondents could refuse to answer when asked by an interviewer.
  • There are no geographical restrictions imposed on the research conducted.


of Ukrainians buy jewelry once a year



of respondents are annoyed by Viber/WhatsApp messaging



on insurance companies’ industry



of Europeans are satisfied with the speed of service they receive

Brand Health


of respondents are surpassed with the expectation of non-standard consultation in clothing stores



of customer conversations are about their experience with people

Web Social Media


increase in the quality of customer service received during public holidays

Mystery Shopping


of customers expect companies to offer customer support via social networks



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