Telephone surveys (CATI)
Computer Assisted Telephone Interviewing (CATI or Telephone Surveys) are an efficient way of collecting information while conducting quantitative market research. They take place on the telephone and respondents are asked questions from a pre-designed questionnaire.
The main advantages of telephone surveys are efficiency, relatively low costs, the availability of a large variety of tools for quality control as well as the possibility to interview any hard-to-reach categories of respondents. All conversations are recorded and the audio recordings can be listened to at a later date.
During telephone surveys, calls can be made to randomly generated numbers and also to specially selected respondents that have been previously provided by the customer.
In telephone interviews, 4Service uses special solutions for companies serving the mass market.
CATI is a method used to collect quantitative information by conducting telephone interviews using a clearly structured questionnaire. 4Service uses two communication platforms to implement CATI: Infinity and Oktell.
Who can benefit from telephone surveys?
Chain stores and companies working to improve the quality of their customer service while keeping a finger on the pulse of consumer trends often benefit from telephone surveys, as do companies interested in carrying out of various types of search studies.
What tasks can be solved by telephone surveys
Why companies choose telephone surveys by 4Service
of Ukrainians buy jewelry once a year
of respondents are annoyed by Viber/WhatsApp messaging
on insurance companies’ industry
of Europeans are satisfied with the speed of service they receive
of respondents are surpassed with the expectation of non-standard consultation in clothing stores
of customer conversations are about their experience with people
Web Social Media
increase in the quality of customer service received during public holidays
of customers expect companies to offer customer support via social networks
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