Methods of data collection | 4Service Group
Methods of data collection

Methods of data collection

CATI (Computer Assisted Telephone Interviewing)

Telephone surveys (CATI) Computer Assisted Telephone Interviewing (CATI or Telephone Surveys) are an efficient way of collecting information while conducting quantitative market research. They take place on the telephone and respondents are asked questions from a pre-designed questionnaire. The main advantages of telephone surveys are efficiency, relatively low costs, the availability of a large variety of tools for quality control as well as the possibility to interview any hard-to-reach...

CAWI (Computer Assisted Web Interviewing)

Computer Assisted Web Interviewing (CAWI) is a survey technique using the Internet. The respondent fills out an electronic form without the prompting of an interviewer. The completed questionnaire can then be sent by e-mail or posted on the website. Advantages of using CAWI: In most cases, this method is the most economical in terms of material and time costs. It provides a wide range of opportunities to use video and audio materials, as well as images. It enables companies to explore the...

Face-to-face (Computer Assisted Personal Interviewing)

Face-to-face interviews are one of the main methods used to collect quantitative data. During these interviews, the interviewer communicates directly with the respondent and their questions are based on a strictly structured questionnaire. These interviews can be conducted at the respondents’ place of work or residence, on the street or in certain points of sale. What tasks can face-to-face interviews solve for businesses? They can: Determine the level of popularity of your brand and the...

21%

believe that SMS alerts are much more informative than a call from a company.

Survey

80%

of customers consider messengers to be a modern tool for communication with a company

Research

+ 15%

the profits of brands that have implemented personalization

Technology

80%

of the respondents are more likely to choose the brand that offers a personalized approach

Brand Health

48%

of millennials are bought from those they know.

Poll

63%

of customers expect to be supported on social networks

Web Social Media

76%%

of the respondents prefer to buy using a smartphone, because it saves time

Mystery Shopping

2%

of staff make the management or their HR manager aware of their mental health and any issues they may be experiencing with it.

Market Research

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