Methods of data collection | 4Service Group
Methods of data collection

Methods of data collection

CATI (Computer Assisted Telephone Interviewing)

CATI (Computer Assisted Telephone Interviewing)

Telephone surveys (CATI) Computer Assisted Telephone Interviewing (CATI or Telephone Surveys) are an efficient way of collecting information while conducting quantitative market research. They take place on the telephone and respondents are asked questions from a pre-designed questionnaire. The main advantages of telephone surveys are efficiency, relatively low costs, the availability of a large variety of tools for quality control as well as the possibility to interview any hard-to-reach...

CAWI (Computer Assisted Web Interviewing)

CAWI (Computer Assisted Web Interviewing)

Computer Assisted Web Interviewing (CAWI) is a survey technique using the Internet. The respondent fills out an electronic form without the prompting of an interviewer. The completed questionnaire can then be sent by e-mail or posted on the website. Advantages of using CAWI: In most cases, this method is the most economical in terms of material and time costs. It provides a wide range of opportunities to use video and audio materials, as well as images. It enables companies to explore the...

Face-to-face (Computer Assisted Personal Interviewing)

Face-to-face (Computer Assisted Personal Interviewing)

Face-to-face interviews are one of the main methods used to collect quantitative data. During these interviews, the interviewer communicates directly with the respondent and their questions are based on a strictly structured questionnaire. These interviews can be conducted at the respondents’ place of work or residence, on the street or in certain points of sale. What tasks can face-to-face interviews solve for businesses? They can: Determine the level of popularity of your brand and the...


of Ukrainians buy jewelry once a year



of respondents are annoyed by Viber/WhatsApp messaging



on insurance companies’ industry



of Europeans are satisfied with the speed of service they receive

Brand Health


of respondents are surpassed with the expectation of non-standard consultation in clothing stores



of customer conversations are about their experience with people

Web Social Media


increase in the quality of customer service received during public holidays

Mystery Shopping


of customers expect companies to offer customer support via social networks



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